This week, we’re extremely pleased to launch our inspiring ‘This is Me’ campaign, addressing real fashion for real people. The new theme will be evident throughout the show including catwalk runway shows featuring a cross-section of body shapes mirroring real life.

Julie Driscoll, UK Portfolio Director for Moda's organisers ITE Group says: “Serving the fashion industry for over 19 years, Moda has carved a niche, offering real fashion for real people and in 2019, kicking off with the February show, we will celebrate the people behind the brands, the people behind the stores and turn the spotlight onto the real lifestyles shaping the demands of today’s real consumers.”

Julie adds: “Key to our new manifesto is the Elastic Generation; a generation reinventing life for the over 50s, leaving age behind and living according to how they feel. Bigger spenders than the under 50s but underserved by high street fashion.”

Pre-show, ‘This is Me’ will look behind the scenes to discover real-life stories behind the people who make Moda. From work with the local community to incredible sporting achievements and unexpected talents, the Moda team will be inviting its community to share their lives away from the showroom and the shop floor.

During Moda, taking place on the 17 – 19 February at the Birmingham NEC, the catwalk shows will showcase the collections on a variety of body shapes, while the content programme will look at how the shows’ leading collections are redefining fashion for the Elastic Generation and offer expert advice on how retailers can do more to serve this increasingly affluent demographic. Topics high on the agenda include fit and sizing, advice on how to dress every body shape, and a stylist’s view of the brand new collections designed specifically with the Elastic Generation in mind.