Owners of the UK’s leading fashion trade shows Pure London, Jacket Required, Moda and Scoop, ITE Group plc is pleased to announce its change of name and new brand identity to Hyve Group plc. The rebrand reflects the evolution of the Group’s business resulting from its Transformation and Growth programme (TAG) announced in May 2017 and now nearing completion.

The Group’s vision, enabled through the TAG programme, is to create the world’s leading portfolio of content-driven, must-attend events delivering an outstanding experience and ROI for customers. Through the TAG investment, the business has built a dynamic scalable platform, improved processes and enhanced systems, and completed the acquisition of Ascential Events last year.

Martin Arnold, Hyve Group Fashion Portfolio Director says; “We have a very clear vision and strategy, and the right people in place to deliver it. Creating a new identity for the Group enables us to reflect on everything that has been achieved so far and to look confidently ahead to a future as one of the world’s leading event organisers. The Hyve Fashion Portfolio encompassing Pure London, Moda, Scoop and Jacket Required will benefit from the global centralised operating systems designed to deliver the best experience and ROI, while ensuring they maintain their market-leading individuality and passion.”

Introduction to Hyve Group plc

Hyve Group plc is a next generation global events business with a mission to create unmissable events, where customers from all corners of the globe share extraordinary moments and shape industry innovation. Hyve Group is a fundamentally different business and has transformed into:

• A global presence not purely focused on emerging markets
• A centralised operating model not a decentralised federal organisation
• A premium product business not a geographic market-share led company
• A Group of market-leading events rather than a broad portfolio of mixed quality

Unveiling Hyve Group plc, Mark Shashoua, CEO, said:

“We launch our new brand identity, Hyve, to move us into the future, with a clear vision, well defined strategy and a renewed energy. We have transformed the Group into a next generation global events business, and our new name is a better reflection of who we are now and captures our ambitions for our future.

Since taking the helm in 2016, the Group has fundamentally changed from a portfolio of decentralised, emerging markets events into a global business, focused on running market-leading events, wherever they may be in the world.

We are now in a better position than ever before. Following four years of decline, FY18 was the second consecutive year of like-for-like growth, including double-digit growth from our Top 10 events, and was the first year of growth in both volume and yield since 2014.

As Hyve, we are on a mission to deliver unmissable events. We believe our model gives us a distinctive competitive edge as customer needs evolve and we aspire to set the standard for our industry.”

For further information please contact: Philippa Suitters at Good Results PR: philippas@goodresults.co.uk or call 0203 397 5180 / 07866 362980.

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About Hyve Group plc

Hyve Group plc is a next generation global events business whose purpose is to create unmissable events, where customers from all corners of the globe share extraordinary moments and shape industry innovation.  Hyve Group plc was announced as the new brand name of ITE Group plc in September 2019, following its significant transformation under the Transformation and Growth (TAG) programme. Our vision is to create the world’s leading portfolio of content-driven, must-attend events delivering an outstanding experience and ROI for our customers.

Where business is personal, where meetings move markets and where today’s leaders inspire tomorrow’s.