To help us understand where the retail market is heading, our content editor, Lina Vaz, talks to Doug Stephens, a retail futurist and renowned author. After working in the retail industry for 20 years, he founded Retail Prophet, a consultancy specialising in trends forecasting and consumer behaviour. His latest book was published in 2021. Resurrecting Retail: the Future of Business in a Post Pandemic World is all about the retail industry’s transformation since the pandemic.