The biggest retail sales are still happening inside physical stores, despite the ongoing growth of e-commerce and the world of opportunities technology offers to retailers, from omnichannel to the metaverse. How to design your retail store to make it stand out and drive footfall? After all, your store layout can have a massive impact on brand awareness and sales. David Roberts, Managing Director at Formroom, a design studio, specialising in interiors for retail and hospitality, talks with our Content Editor, Lina Vaz, offering advice about designing an engaging retail store that is fit for purpose.