There is definitely a buzz around the metaverse, from 3D stores to NFTs, the retail industry is venturing into this new ground to reach to consumers and increase sales, and not necessarily in cryptocurrency. Fashion Questions… Should your business enter the metaverse? Lina Vaz, content editor at Hyve, talks with Nora Zukauskaite, global marketing director at Brand Agency London, a company that owns 3 beauty brands: Ciaté London, Skin Proud and Lottie London. Listen to what she has to say about business opportunities in the metaverse.